OVERVIEW 

Multinational Marketing Professional with +11 years of experience in media strategy and international management, traditional, digital, mobile, social media and entertainment. Currently managing major accounts in Latin America, such LVMH, LG Electronics, Mars, Wrigley’s, Pedigree, KIA, Reckitt Benckiser and Line, as well as collaborating with media partners by presenting/pitching innovative projects to direct agency clients in order to grow and develop new business opportunities

Transferred to Miami, FL in October 2009 to manage Sony Electronics and PlayStation after working in Mediaedge:cia London, where I managed multi-platform media campaigns for Visa in Western and Central Europe, the Middle East and Africa, as well as Paramount Pictures globally.

Worked and specialized in markets such as Latin America, Europe (Central, Southern and Western), Middle East (GCC), North Africa , Levant, Croatia, Serbia and South Africa

Summary of work experience

GROUP CLIENT SERVICE DIRECTOR 
HAVAS MEDIA - JANUARY.14 TO PRESENT   
MIAMI, UNITED STATES

Clients: LG Electronics, Line, LVMH/Louis Vuitton Moet Hennessy, Dior, Bvlgari, Fendi, Kenzo, Givenchy, Loewe, Tag Heuer, DKNY, Sephora, MARS, Wrigley, Pedigree, Merck, Kia, Line and Reckitt Benckiser (LATAM)

Responsible for the commercial lead of accounts managing 45% of total agency billings and the overall management of account teams with more than 14 professionals and senior client relationships.  Partner with media owners to create transformational projects that bring new business opportunities and negotiate regional annual deals for clients.

CLIENT SERVICE DIRECTOR

HAVAS MEDIA -  SEPTEMBER.12 DECEMBER.13      

MIAMI, UNITED STATES  

Clients: LG electronics, LVMH/Louis Vuitton Moet Hennessy, Dior, Bvlgari, Fendi, Kenzo, Givenchy, Loewe, Tag Heuer, DKNY, Sephora, MARS, Wrigley, Pedigree (LATAM)

Responsible for the commercial lead of accounts managing top-level contacts for all project and account-related matters, setting strategic direction and ultimately responsible for its execution. Focus on achieving organic growth within the account by identifying opportunities, cross-selling and diversifying investments.

Results:

• Effectively Managed +$32M billings, income and profitability on all accounts
• Closure of 130% revenue goals in FY13
• Shifted successfully traditional investments towards digital while ensuring value and quality
• Proven ability to oversee a team of +12 mid senior and entry level professionals 
• Deliver media saving targets circa $2.5M and successfully surpassing Audit reviews
• Provided solutions that boost productivity and efficiency across the organization. Quickly identify problem areas and implement effective solutions to meet goals. 

ACCOUNT DIRECTOR

MEDIAEDGE:CIA -  NOVEMBER.09 TO AUGUST.12

MIAMI, UNITED STATES

Clients: SONY ELECTRONICS, PlayStation, Energizer-Schick and Goodyear (LATAM)

Responsible for Supervising, managing and implementing global and pan-regional multi-platform communication strategies for key clients in Latin America such as Sony Electronics, Sony PlayStation, Energizer/Schick and Goodyear

Develop productive working relationships with internal and external partners to ensure congruent delivery of integrated communication strategies implemented through paid, owned and earned media.

Train and develop 3 Account managers and 4 Account executives in day to day tasks in order to provide professional excellence and service to portfolio of clients

Results:

• Effectively Managed $17M billings, income and profitability on all accounts
• Closure of 120%, 140% and 110% revenue goals in FY10, FY11, and FY12 respectively
• Closure of Sony Electronics biggest multiplatform deals comprising USD 4M+ deals with top categories (TV, Audio, Gaming and Computer)
• Grow and develop new business opportunities for Energizer Schick through creative content solutions negotiated with media partners
• Developed, sold and centralized Sony Electronics SEM and SEO efforts and strategy for Latam, translating into a revenue growth of 40% in 2011
• Developed, sold and managed multiplatform campaigns that became best practices among MEC LATAM: Launch of the first LATAM YouTube video gaming channel with MACHINIMA, a Pro evolution football online Gaming contest with CONAMI and Fox Sport and the first ever game award show with MTV networks
• Grow Sony Social media footprint in Latin America by making them the number one brand in 2010 and 2011 on Facebook through integrated media campaigns and directing a long term social media strategy.
• Deliver both creative and media placements through engaging advertising campaigns to leverage Sony’s 2010 FIFA WC sponsorship and pan regional launches for Sony Cyber-shot, BRAVIA, VAIO and PlayStation.
• Deliver media saving  targets by negotiating competitive rates with networks to secure the best possible rates for clients and MEC

SENIOR ACCOUNT MANAGER

MEDIAEDGE:CIA - AUGUST.06 TO OCTOBER.09

LONDON, UNITED KINGDOM 

Clients: VISA (EU/CEMEA), Paramount Pictures (Global), Speedo (EU)

Senior International Account Manager maintaining and developing mid to senior level client contacts, working specifically on Visa Europe and Paramount Pictures, as well as Speedo. Responsible for the planning of pan-regional and multi-local media campaigns, aligning more than 28 markets for Visa Europe, Central, Middle East and Africa, to ensure consistent communication. Launching blockbusters releases for Paramount pictures in Europe, Asia and Latin America.

Reporting into one Senior Account Director and alongside two other Account Managers with the support of 2/3 Account Executives.

Results:

• Work effectively with multiple centralized client service teams to establish clear understanding of their requirements and delivery against pre-set deadlines.
• Aligned successfully 19 European market strategies for Visa’s first FIFA 2010 WC activation as official sponsor as well 2010 Vancouver Winter Olympics and 2008 Beijing Olympics.
• Promote effectively the global theatrical releases for Paramount 2008-2009 blockbusters releases: Iron Man, Indiana Jones IV, Kung Fu Panda, Madagascar 2, Transformers 2, Star Trek and Watchmen among others.
• Managed, negotiated and implemented $11M global media deals on behalf of Paramount Pictures
• Completed any given project to presentation stage: putting together a strategy for pan-regional and local campaigns, evaluating the role of pan-regional media in the overall media mix, analyzing the feasibility of multi-national buys.
• Accurately administrating the financial processes of media buying across markets (administrated centrally). 

ACCOUNT MANAGER

ARENA MEDIA COMMUNICATION - SEPTEMBER.04 TO AUGUST.06

BARCELONA, SPAIN

Clients: AUDI, Ediciones ALTAYA, Women Secret (SPAIN)

Account Manager working specifically on Audi and Ediciones Altaya

Managed the local planning and implementation of media campaigns, responsible for the launch of Audi’s A3, A4, A6 and A8 as well introducing a new segment for the first time in the Spanish market the Audi Q7.

Managed the buying of local media deals on behalf of Audi and Ediciones Altaya, a combine marketing budget circa 30m euros

Role:

• Reported into Managing Partner and alongside two other Account Directors with the support of 3 Account Executives.
• Responsible for maintaining Audi digital platforms (Broadcast and online media).
• Accurately administered the financial processes of media buying.
• Developed senior level client contacts.

ACCOUNT EXECUTIVE

INNITIATIVE MEDIA -  APRIL.03 TO AUGUST.04

BARCELONA, SPAIN

Clients: AUDI, CALVIN KLEIN (Unilever Cosmetic International), Virgin Airlines, Laboratory Lacer, JVC Electronics

Trainings and Courses

International Media Management IMM 08
Award winner for Best Campaign by MM (Media&Marketing Magazine / March'08 issue)
www.mandmglobal.com

Sparklab / Stand and Deliver training
A one-day interactive workshop aimed at helping people to communicate confidently and effectively, using techniques employed in the professional theater.

Ideas Generator

Case Studies

MEC/Paramount Pictures International

March,2009

Watchmen - Print Launch (France,Italy,UK)

For the launch of the new film ‘The Watchmen’ Paramount teamed up with Metro International to deliver a unique cover wrap promoting the film in France, Italy, and the UK.

The fake cover wrap was designed to follow the original theme and fitted to the comic book heritage, was a perfect way of giving people who have not read the comic an insight into the storyline of the film.

Branded distribution racks produced to hold the newspaper and stickers where distributed with the paper in France and Italy.

The campaign was a great success driving people to see the much-anticipated film, ‘The Watchmen’.

31% of Metro readers had not heard of the film prior to seeing the advertisement.*

The fake cover has proven to be a popular form of advertising that the readers said they would like to see more of as they thought it was a particularly effective way of advertising the film.

New, eye catching and effective are some of the words used by Metro readers to describe the advertisement.

46% said they read all or most of the advert, which demonstrates real engagement with the advert amongst the readers.*

As well as reaching a new audience, the advert served to educate the readers about the film and what is was about

(*)Source: Metro Life Panel Results Watchmen

Front/Back Cover

Inside Cover

Watchmen Paper racks and hand distribution